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We offer strategy+design services to clients who are or aspire to be globally successful.

Creating what matters

We grow startups through strategy, innovation and creativity.

Design Inspiration

Our ‘pursuit

from nothing’approach enables us to create meaningful brand designs.

Creating what matters

We work with a singular focus to deliver a lasting impact.


Nothing kindles imagination-
to create


If your purpose is clear, you can navigate any change. We are a highly imaginative design-consulting firm providing strategy+design services to our clients who are or want to be globally successful.


A clear mind helps you stay true to yourself, your path. We design well-researched, meaningful, successful brands. We work across a wide spectrum of design fields with a singular focus— to deliver a lasting impact.


When you are true to yourself, the path becomes enjoyable. We build brand experiences through our ‘pursuit from Nothing’ approach. It enables us to create deeper, meaningful and successful brands.


Nothing offers a direction-
to focus


We always start from Nothing. It lets us imagine freely. But we work inside-out. We sensitize companies with design and work with them to strategise and design products, digital experiences, packaging, exhibitions, office / retail spaces resulting in a memorable brand.


Right questions are like balloon. They help you fly. We ask. We ideate. We do. We consult, strategise & design digital transformations around your brand and marketing goals to create delightful experiences.


Nothing is simple. Nothing is difficult. We work with startups to refine their product strategy, infuse design thinking and co-create systems for growth and success. This results in building of a stronger brand from a highly strategic and sophisticated design-led approach.

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How we Re-imagined
the BEST experience
for Mumbai citizens?

City traffic congestions coupled with a debilitating quality of BEST services as well as it’s people, triggered us to research, ideate and design a phased plan to revitalise the BEST organisation.


Nothing spawns fearlessness-
to venture


I had the pleasure of working with Parag during the initial stages of my start-up, Gymer Systems Inc, He was an integral part of the team. We joined forces with Pencil Point Designs in developing our brand image and marketing strategy. Parag's input helped us understand and integrate valuable lessons learnt from the market. His creativity, imagination and deep understand of the problem statement helped build our brand and create a strong and effective image. He not only solves the problem at hand, but also guides the team in the thought process behind the conclusion. Extremely helpful, goes above and beyond to ensure great customer service. Is available around the clock. Gets himself fully invested into the project and gets the job done.

I will work with Parag on any and all future startup projects and highly recommend his services. He is one man you absolutely want on your team.

Shamik Patel, Founder - Gymer Technologies

Current: Senior Dry Etch Equipment Development Engineer at Micron Technology

Had the opportunity of working with Parag in very initial days of my start up (Just Unjunk) - before I get to my experience working with him let me tell you he is a gem of a person.
Professionally we immediately had a strong connect since he has a knack of being a part of the problem statement and believes in solving the problem from scratch than just providing brand imagery or creative design solutions.
We evolved our entire marketing strategy under the guidance of Parag which helped us scale Just Unjunk to the next level. Would highly recommend his services.

Yash Bhatia, Co-Founder Just Unjunk

Current: Building Licious - India deserves better meat!

Parag and his design firm - Pencil Point design were kind enough to mentor our food-startup (Just Unjunk!) back in 2013, taking up entire responsibility of our brand architecture. Parag and his teammates not only brought out design thinking for the brand but personified it in way that could connect to the ever changing needs of our anchor consumers!
Their thought-leadership gave us completely new perspective about brand-market-consumer fit. One thinks of brand design and design elements as a project but Parag and his team thinks design as a strategy that ensures to elevate the brand reaching newer heights! I would strongly recommend start-up (and even matured) brands to blindly trust and consider Parag and Pencil Point Design for their impeccable contribution in Design & Brand Strategy!
Thank you very much for your valuable contribution :)

Divyesh Panchal - Co-Founder Just Unjunk

Current: Building D2P Consultancy