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Services

Small Size. Big Impact.


Our multi-disciplinary team brings the required lateral knowledge and experience to deliver designs across a wide spectrum of design fields. We specialize in creating holistic design solutions with a fresh perspective that spans across branding, packaging design, exhibitions, and retail design.



Our Approach goes beyond aesthetics — from shaping brand identities to enhancing customer interactions, solutions are thoughtfully tailored to help brands thrive in a competitive landscape. The process is not a destination, but a journey—an intentional choice to see beyond the present and imagine what could be. It’s the refusal to settle for the ordinary when the extraordinary is possible. With this mindset, we are dedicated to improving business performance, elevating customer experiences, and sparking meaningful transformation for our clients.

Brand + Strategy Consulting

We help you crystallize a differentiating strategy that could be purpose-driven or design-driven, tailored to your established business or startup. This can help you form deeper connections with your customers and channel partners.

Purpose-Driven Strategy Development

Design-Driven Strategy Formulation

Differentiation + Positioning

Brand Architecture

Art Direction

Brand Design

We craft distinctly different compelling stories to communicate your brand and create a memorable impression, ensuring a unique brand experience.

Strategy + Communication

Corporate Design

Digital Design

Brand Systems/Guidelines

Wayfinding Signage Systems

Corporate Design

We design your organization's credibility and presence by focusing on its identity as a whole, reflecting the company's structure, ethos, and professionalism.

Logo Design

Visual Communication

Usage Guidelines

Corporate AV (Audio-Visual) Production

Publication Design

Stationery Design

Marketing Collateral Designs

Experience Design

Our human-centred designs enhance customer experiences across various touchpoints, ensuring seamless interactions that foster lasting connections and drive engagement at every stage of the customer journey.

Service Design

Retail Experiences

Digital Experiences

Product Experiences

Packaging Design

Product packages are an opportunity to take a firm position in the market. Our approach to packaging design is simple – craft an engaging visual story and, if the project allows, create an experience by designing the package inside-out.

Research – Product, Market

Product Positioning

Product Identity

Structural Packaging Design

Material Specifications

Retail Design

Our research-based approach allows us to ideate opportunities for customer engagement and design specific delightful brand experiences for them. As a retail design agency, we specialize in creating retail designs that enhances the customer journey.

Research-Driven Ideation

Brand guidelines

Space Planning

Visual Merchandising

Material Specifications

Digital Design

Our understanding and knowledge of the digital world enable us to design digital products, systems, or performance-based website designs that lay the foundation for future growth for your organization.

Mobile-Apps (UX, UI) Designs

Software Systems (UX, UI) Designs

Dynamic Website Designs

Content Management Systems

UX & UI Development

Exhibition Design

Our approach to booth / trade show designs has helped our clients create memorable experiences for their customers. Regardless of the booth size, our clients have seen success through our designs.

Spatial Design

Interactive Experiences

Product Displays

3D Design Visualisation

Booth Fabrication

At Pencil Point Designs, we blend creativity with strategy to help brands resonate deeply with their audiences and drive positive change within organizations. The most profound impact comes from a clear purpose, the courage behind its creation, and the simplicity of its execution—whether through purposeful brand design strategies or impactful experience design, we craft solutions that drive results across all touchpoints. Our research-driven approach ensures your brand stands out, fostering lasting growth and success.

INDUSTRIES

Experience that is built through work that is wide & deep

Since our inception in 2006, we have evolved as a firm that offers strategy+design consulting for our clients in over 20 different industries.

Architecture & Interiors
Banks
Building & Construction
Fashion Garments
Financial Markets
F&B
Hospitality
Information Technology

Insurance
Investment Banking
Legal
Manufacturing
Media & Entertainment
Pharma & Healthcare
Publishing
Real Estate Development Retail

Social Sector
Solar
Sports
Startups
Tabloid
Telecom
Travel & Tourism
Wine & Spirits

Client
Client
Client
Client
Client
Client
Client
Client

I’ve known Parag Bhuptani since I was in my teens, and he’s not just an incredible person but also an exceptionally talented design strategist. Through Pencil Point Designs, Parag has delivered world-class work for us over the past 21 years, setting benchmarks in design and execution.
I’m constantly amazed by his ability to combine creativity with impact. I have no doubt that Parag and Pencil Point Designs will continue to soar to new heights. Wishing him all the success, godspeed, and endless achievements ahead. Know this—you’re a star. Keep shining, and remember, I’m always by your side!

Sagar Adhikari, Director

Al Aziz Plastics

Since 2019, Pencil Point Designs has been a transformative partner for Shree Datta Snacks. From crafting a compelling brand identity and innovative packaging to designing retail outlets, signage, and digital menus, their work has elevated our customer experience and brand presence.
Their strategic consulting and workshops gave us clarity on our core purpose and a roadmap for growth over the next decade. The go-to-market strategies and modernized digital presence they developed have directly boosted our revenues and brand recognition.
Pencil Point Designs excels in blending creativity with thoughtful strategy. Their unwavering focus on quality and customer experience has made a lasting impact on our brand. With their continued support, we’re confident in fulfilling our vision.

Rahul Kale, Swapnil Kale,

Directors, Shree Datta Snacks

We are delighted to share our experience working with Pencil Point Designs, who truly exceeded our expectations in every way. They crafted a stunning packaging design that not only enhanced the visual appeal of our products but also effectively communicated our brand's values and quality. Their expertise didn't stop there – the website they designed for M/s. Advance Metal Powder Private Limited is a perfect blend of aesthetics and functionality. It has greatly improved our online presence and made it easier for our customers to connect with us. Additionally, their management of our email campaigns has been nothing short of exceptional. The campaigns are engaging, professional, and have significantly increased our customer outreach and engagement.
Pencil Point Designs’s creativity, professionalism, and attention to detail have been instrumental in elevating our brand. We highly recommend their services to anyone looking for innovative and impactful design solutions.

Siddhant Purohit, Director

Advance Metal Powder

I had the pleasure of working with Parag during the initial stages of my start-up, Gymer Systems Inc, He was an integral part of the team. We joined forces with Pencil Point Designs in developing our brand image and marketing strategy. Parag's input helped us understand and integrate valuable lessons learnt from the market. His creativity, imagination and deep understand of the problem statement helped build our brand and create a strong and effective image. He not only solves the problem at hand, but also guides the team in the thought process behind the conclusion. Extremely helpful, goes above and beyond to ensure great customer service. Is available around the clock. Gets himself fully invested into the project and gets the job done.

I will work with Parag on any and all future startup projects and highly recommend his services. He is one man you absolutely want on your team.

Shamik Patel, Founder - Gymer Technologies

Current: Senior Dry Etch Equipment Development Engineer at Micron Technology

Had the opportunity of working with Parag in very initial days of my start up (Just Unjunk) - before I get to my experience working with him let me tell you he is a gem of a person.
Professionally we immediately had a strong connect since he has a knack of being a part of the problem statement and believes in solving the problem from scratch than just providing brand imagery or creative design solutions.
We evolved our entire marketing strategy under the guidance of Parag which helped us scale Just Unjunk to the next level. Would highly recommend his services.

Yash Bhatia, Co-Founder Just Unjunk

Current: Building Licious - India deserves better meat!

Parag and his design firm - Pencil Point design were kind enough to mentor our food-startup (Just Unjunk!) back in 2013, taking up entire responsibility of our brand architecture. Parag and his teammates not only brought out design thinking for the brand but personified it in way that could connect to the ever changing needs of our anchor consumers!
Their thought-leadership gave us completely new perspective about brand-market-consumer fit. One thinks of brand design and design elements as a project but Parag and his team thinks design as a strategy that ensures to elevate the brand reaching newer heights! I would strongly recommend start-up (and even matured) brands to blindly trust and consider Parag and Pencil Point Design for their impeccable contribution in Design & Brand Strategy!
Thank you very much for your valuable contribution :)

Divyesh Panchal - Co-Founder Just Unjunk

Current: Building D2P Consultancy