DSGNECHO
Playful Designs, Serious Pet Care: Bioved’s Animal Health Products
Client
Bioved Pharmaceuticals
Type
Pharmaceuticals
Year
2014
Tags
Visual Identity, Packaging Design, Brand Design
The Project
Design Brief
Bioved’s venture into animal health began with a heartfelt inspiration. Dr. Deepa Chitre, the founder of Bioved Pharmaceuticals, has always been a devoted mother to her beloved dogs. When her dog Bandu showed remarkable improvement with an early joint health supplement prototype, it sparked the creation of VetVeda, Bioved’s dedicated pet care line. A trademark was obtained for the trade name 'Shawn’, which means dog.
Our Approach
The journey began with Anitrex As the name suggests – it was inspired from Artrex for humans. We were given the design brief – first clinically validated natural supplement for Dogs. And then a series of supplements for Animal Health.
We started with visiting pet stores in bay area, California, Dallas & Frisco in Texas and many online stores to understand the consumers in this market. After spending considerable hours in studying the consumer preferences in stores in terms of ingredients, packaging existing brands, etc. we found our sweet spot.
We had to create a packaging design system that is scalable across any animal, a visual identity system that ties in well with the Bioved Pharmaceuticals brand while leaving sufficient room for creativity & design for different animals. The result was a packaging design that has been received well since their launch.
Infused with dog-friendly flavours like chicken, the supplements are formulated for pets to enjoy easily. Innovative approach and storytelling not only make the products visually appealing but also highlight the brand’s commitment to natural, plant-based solutions for pet care.
Starting with Anitrex, all animal health products were launched between 2022 & 2023. The design system has lent itself for complete creative freedom while retaining a family look. Anitrex (bone & joint health), Anilean (healthy weight loss), Ammunex (Immunity booster) & Anilive (Liver health) are being sold in the US, Canada and South America through their ecommerce website and have been scheduled for launch in other countries through their established distribution network.