DSGNECHO
Building a Strong Identity for Filtration Excellence
Client
Masturlal-Fabrichem
Type
Industrial Filtrations,
Manufacturing
Year
2021
Tags
Brand Communication, Logo Design,
Website Design, Visual Identity,
Manufacturing
The Project
Design Brief
In 2021, during the lockdown, the director of Green Ekotech reached out to us with a requirement for signages. At the time, their new office was under construction, and they were in the early stages of setting up their operations. What began as a signage project soon led to deeper business discussions.
Green Ekotech, a sister concern of Masturlal-Fabrichem, was established to strengthen operations through backward integration. While Masturlal-Fabrichem specializes in industrial filter bags, customers faced premature tearing due to low-quality cages. Since filter bags are significantly more expensive than cages, producing high-quality, durable cages in-house became essential for longevity and efficiency. Green Ekotech now manufactures precision- engineered cages that enhance filter bag performance, addressing a key industry challenge while ensuring cost-effective, long-lasting solutions.
Our Approach
Industrial filter bags operate in extreme conditions—enduring high temperatures, corrosive environments, and constant pressure changes. A poorly made cage can break or deform, tearing the filter bag and creating weak spots that let pollution escape into the environment.
When a filter bag fails, the impact goes beyond repairs. Entire plants may need to shut down, whether for emergency fixes or routine maintenance. Restarting operations can take 7 to 20 days—resulting in huge production setbacks and significant revenue losses.
Understanding the scale of this challenge, Green Ekotech engineered high-performance cages to enhance baghouse efficiency and reliability. Customers now experience fewer disruptions, reduced downtime, and improved operations.
From branding to identity, we created a distinct yet connected presence for Green Ekotech. The logo maintains a visual link to its sister concern, Masturlal-Fabrichem, with ‘MF’ and ‘GE’— representing each brand while defining Green Ekotech’s unique identity.
Beyond the logo, we developed a cohesive design language, seamlessly integrating communication, visuals, and website aesthetics—all aligned with the tagline, "We Engineer to Empower." The website’s look and feel were inspired by an on-site factory shoot in Baroda, shaping its visual identity, brand assets, and overall aesthetics. This approach extended across all materials, from catalogs to brochures, ensuring a unified brand presence.
As Green Ekotech expanded into exports, we reinforced its global reach by translating the brochure into Brazilian Portuguese, maintaining a consistent and immersive brand experience across markets. Since its inception in 2021, the company has achieved remarkable revenue growth, a testament to its strong foundation and strategic brand positioning.