DSGNECHO
Bringing Punjab’s Festive Spirit to a highway near Mumbai?
Client
Delhi Magic
Type
Corporate Identity,
Website, Signage
Year
2021
Tags
Brand Design, Retail Outlet, Communication Design
The Project
Design Brief
Delhi Magic was founded by the visionary behind Only Paratha, known for its delicious Punjabi food in suburban Mumbai. When they decided to expand with a new highway joint, we were tasked with creating the brand design and visual appeal for Delhi Magic and its first retail outlet at Talegaon food court. We were excited to take on the challenge of crafting its brand identity, aiming to strike the perfect balance—sophisticated yet relaxed.
Our Approach
Our design journey began with a simple goal: to capture the warmth and vibrancy of Punjab, blending its rural charm and traditions with a contemporary twist to create a unique and inviting food court experience. We immersed ourselves in Punjab's festive energy and lively spirit, using vibrant colors to create a space that celebrates its rich culture and invites guests to experience it. From playful kites to traditional "firkis" (kite spinners), each element evokes a sense of joy. The walls, featuring diamond-shaped patterns and a hint of sparkle, reflect the vibrant energy of Punjab, combining its timeless charm with a modern twist. In line with this, we also infused the logo with a Punjabi vibe to further reflect the brand’s essence.
The first outlet of Delhi Magic was fabricated at the bustling food court in Talegaon, right off the Mumbai-Pune highway, just after the second toll booth. The space beautifully blends modern aesthetics with Punjabi flavor, creating a welcoming atmosphere that perfectly complements the menu's hearty offerings and has received an overwhelmingly positive response. Each dish celebrates the art of freshness, crafted with the finest ingredients and cooked to order on the same day, ensuring an authentic, mouthwatering experience. Space and the food are in perfect harmony, with every detail complementing the rich flavours, creating an irresistible gastronomic experience that keeps customers coming back for more.