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We are a highly imaginative design consulting firm providing strategy+design services to our clients who are or want to be globally successful.

We are a trusted strategy and design consulting firm committed to helping our clients realize that “good design is good business” Since our inception in 2006, we have partnered with brands across industries, inspiring change and guiding them toward their business goals through the power of design. Our pursuit from nothing ignites our imagination. As a preferred design firm in India, our expertise in crafting innovative solutions has allowed us to launch products and services for our clients that has paved the way for future growth – national as well as global.

We do this by our continuous imagination & re-imagination, intense lateral research, meticulous execution, technology, organisational behaviour and achieving design excellence in everything we do.

At Pencil Point Designs, we work with a singular focus— to deliver a lasting impact.

We work with leaders and organizations who believe in the transformative potential of strategic branding services and design. With every blank slate, we are reminded of the power to think boldly, act fearlessly, and deliver meaningfully. Our human-centered, commercial, and regenerative approach ensures that every solution we create is both meaningful and impactful.

Rooted in India, we aim to become a globally respected design company, driven by three core principles: People, Culture, and Systems.

SERVICES

Small size. Big impact.

Our multi-disciplinary team brings the required lateral knowledge and experience to deliver designs across a wide spectrum of design fields.

BRAND DESIGN

Design & Communication Strategy
Corporate Identity Design
Retail Design
Packaging Design
Kiosks
Corporate AV
Way Finding Signage

DIGITAL DESIGN

Digital Strategy
Website Design
Product Ideation & Design
Mobile Apps (UX, UI)
System Design

STARTUPS

Idea Mapping
Product Strategy + Design
Go to Market strategy
Acceleration

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INDUSTRIES

Experience that is built through work that is wide & deep

Since our inception in 2006, we have evolved as a firm that offers strategy+design consulting for our clients in over 20 different industries.

Architecture & Interiors
Banks
Building & Construction
Fashion Garments
Financial Markets
F&B
Hospitality
Information Technology

Insurance
Investment Banking
Legal
Manufacturing
Media & Entertainment
Pharma & Healthcare
Publishing
Real Estate Development Retail

Social Sector
Solar
Sports
Startups
Tabloid
Telecom
Travel & Tourism
Wine & Spirits

I’ve known Parag Bhuptani since I was in my teens, and he’s not just an incredible person but also an exceptionally talented design strategist. Through Pencil Point Designs, Parag has delivered world-class work for us over the past 21 years, setting benchmarks in design and execution.
I’m constantly amazed by his ability to combine creativity with impact. I have no doubt that Parag and Pencil Point Designs will continue to soar to new heights. Wishing him all the success, godspeed, and endless achievements ahead. Know this—you’re a star. Keep shining, and remember, I’m always by your side!

Sagar Adhikari, Director

Al Aziz Plastics

Since 2019, Pencil Point Designs has been a transformative partner for Shree Datta Snacks. From crafting a compelling brand identity and innovative packaging to designing retail outlets, signage, and digital menus, their work has elevated our customer experience and brand presence.
Their strategic consulting and workshops gave us clarity on our core purpose and a roadmap for growth over the next decade. The go-to-market strategies and modernized digital presence they developed have directly boosted our revenues and brand recognition.
Pencil Point Designs excels in blending creativity with thoughtful strategy. Their unwavering focus on quality and customer experience has made a lasting impact on our brand. With their continued support, we’re confident in fulfilling our vision.

Rahul Kale, Swapnil Kale,

Directors, Shree Datta Snacks

We are delighted to share our experience working with Pencil Point Designs, who truly exceeded our expectations in every way. They crafted a stunning packaging design that not only enhanced the visual appeal of our products but also effectively communicated our brand's values and quality. Their expertise didn't stop there – the website they designed for M/s. Advance Metal Powder Private Limited is a perfect blend of aesthetics and functionality. It has greatly improved our online presence and made it easier for our customers to connect with us. Additionally, their management of our email campaigns has been nothing short of exceptional. The campaigns are engaging, professional, and have significantly increased our customer outreach and engagement.
Pencil Point Designs’s creativity, professionalism, and attention to detail have been instrumental in elevating our brand. We highly recommend their services to anyone looking for innovative and impactful design solutions.

Siddhant Purohit, Director

Advance Metal Powder

I had the pleasure of working with Parag during the initial stages of my start-up, Gymer Systems Inc, He was an integral part of the team. We joined forces with Pencil Point Designs in developing our brand image and marketing strategy. Parag's input helped us understand and integrate valuable lessons learnt from the market. His creativity, imagination and deep understand of the problem statement helped build our brand and create a strong and effective image. He not only solves the problem at hand, but also guides the team in the thought process behind the conclusion. Extremely helpful, goes above and beyond to ensure great customer service. Is available around the clock. Gets himself fully invested into the project and gets the job done.

I will work with Parag on any and all future startup projects and highly recommend his services. He is one man you absolutely want on your team.

Shamik Patel, Founder - Gymer Technologies

Current: Senior Dry Etch Equipment Development Engineer at Micron Technology

Had the opportunity of working with Parag in very initial days of my start up (Just Unjunk) - before I get to my experience working with him let me tell you he is a gem of a person.
Professionally we immediately had a strong connect since he has a knack of being a part of the problem statement and believes in solving the problem from scratch than just providing brand imagery or creative design solutions.
We evolved our entire marketing strategy under the guidance of Parag which helped us scale Just Unjunk to the next level. Would highly recommend his services.

Yash Bhatia, Co-Founder Just Unjunk

Current: Building Licious - India deserves better meat!

Parag and his design firm - Pencil Point design were kind enough to mentor our food-startup (Just Unjunk!) back in 2013, taking up entire responsibility of our brand architecture. Parag and his teammates not only brought out design thinking for the brand but personified it in way that could connect to the ever changing needs of our anchor consumers!
Their thought-leadership gave us completely new perspective about brand-market-consumer fit. One thinks of brand design and design elements as a project but Parag and his team thinks design as a strategy that ensures to elevate the brand reaching newer heights! I would strongly recommend start-up (and even matured) brands to blindly trust and consider Parag and Pencil Point Design for their impeccable contribution in Design & Brand Strategy!
Thank you very much for your valuable contribution :)

Divyesh Panchal - Co-Founder Just Unjunk

Current: Building D2P Consultancy