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WHAT WE DO

We offer strategy+design services to clients who are or aspire to be globally successful.

Creating what matters

We grow startups through strategy, innovation and creativity.

Design Inspiration

Our ‘pursuit

from nothing’approach enables us to create meaningful brand designs.

Creating what matters

We work with a singular focus to deliver a lasting impact.

ABOUT US

Nothing kindles imagination-
to create

WHO WE ARE

If your purpose is clear, you can navigate any change. We are a highly imaginative design-consulting firm providing strategy+design services to our clients who are or want to be globally successful.

WHAT WE DO

A clear mind helps you stay true to yourself, your path. We design well-researched, meaningful, successful brands. We work across a wide spectrum of design fields with a singular focus— to deliver a lasting impact.

HOW WE DO

When you are true to yourself, the path becomes enjoyable. We build brand experiences through our ‘pursuit from Nothing’ approach. It enables us to create deeper, meaningful and successful brands.

SERVICES

Nothing offers a direction-
to focus

BRAND DESIGN

We always start from Nothing. It lets us imagine freely. But we work inside-out. We sensitize companies with design and work with them to strategise and design products, digital experiences, packaging, exhibitions, office / retail spaces resulting in a memorable brand.

DIGITAL DESIGN

Right questions are like balloon. They help you fly. We ask. We ideate. We do. We consult, strategise & design digital transformations around your brand and marketing goals to create delightful experiences.

STARTUPS

Nothing is simple. Nothing is difficult. We work with startups to refine their product strategy, infuse design thinking and co-create systems for growth and success. This results in building of a stronger brand from a highly strategic and sophisticated design-led approach.

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DSGNOPEN

How we Re-imagined
the BEST experience
for Mumbai citizens?

City traffic congestions coupled with a debilitating quality of BEST services as well as it’s people, triggered us to research, ideate and design a phased plan to revitalise the BEST organisation.

CLIENTS

Nothing spawns fearlessness-
to venture

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Client
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Client

I’ve known Parag Bhuptani since I was in my teens, and he’s not just an incredible person but also an exceptionally talented design strategist. Through Pencil Point Designs, Parag has delivered world-class work for us over the past 21 years, setting benchmarks in design and execution.
I’m constantly amazed by his ability to combine creativity with impact. I have no doubt that Parag and Pencil Point Designs will continue to soar to new heights. Wishing him all the success, godspeed, and endless achievements ahead. Know this—you’re a star. Keep shining, and remember, I’m always by your side!

Sagar Adhikari, Director

Al Aziz Plastics

Since 2019, Pencil Point Designs has been a transformative partner for Shree Datta Snacks. From crafting a compelling brand identity and innovative packaging to designing retail outlets, signage, and digital menus, their work has elevated our customer experience and brand presence.
Their strategic consulting and workshops gave us clarity on our core purpose and a roadmap for growth over the next decade. The go-to-market strategies and modernized digital presence they developed have directly boosted our revenues and brand recognition.
Pencil Point Designs excels in blending creativity with thoughtful strategy. Their unwavering focus on quality and customer experience has made a lasting impact on our brand. With their continued support, we’re confident in fulfilling our vision.

Rahul Kale, Swapnil Kale,

Directors, Shree Datta Snacks

We are delighted to share our experience working with Pencil Point Designs, who truly exceeded our expectations in every way. They crafted a stunning packaging design that not only enhanced the visual appeal of our products but also effectively communicated our brand's values and quality. Their expertise didn't stop there – the website they designed for M/s. Advance Metal Powder Private Limited is a perfect blend of aesthetics and functionality. It has greatly improved our online presence and made it easier for our customers to connect with us. Additionally, their management of our email campaigns has been nothing short of exceptional. The campaigns are engaging, professional, and have significantly increased our customer outreach and engagement.
Pencil Point Designs’s creativity, professionalism, and attention to detail have been instrumental in elevating our brand. We highly recommend their services to anyone looking for innovative and impactful design solutions.

Siddhant Purohit, Director

Advance Metal Powder

I had the pleasure of working with Parag during the initial stages of my start-up, Gymer Systems Inc, He was an integral part of the team. We joined forces with Pencil Point Designs in developing our brand image and marketing strategy. Parag's input helped us understand and integrate valuable lessons learnt from the market. His creativity, imagination and deep understand of the problem statement helped build our brand and create a strong and effective image. He not only solves the problem at hand, but also guides the team in the thought process behind the conclusion. Extremely helpful, goes above and beyond to ensure great customer service. Is available around the clock. Gets himself fully invested into the project and gets the job done.

I will work with Parag on any and all future startup projects and highly recommend his services. He is one man you absolutely want on your team.

Shamik Patel, Founder - Gymer Technologies

Current: Senior Dry Etch Equipment Development Engineer at Micron Technology

Had the opportunity of working with Parag in very initial days of my start up (Just Unjunk) - before I get to my experience working with him let me tell you he is a gem of a person.
Professionally we immediately had a strong connect since he has a knack of being a part of the problem statement and believes in solving the problem from scratch than just providing brand imagery or creative design solutions.
We evolved our entire marketing strategy under the guidance of Parag which helped us scale Just Unjunk to the next level. Would highly recommend his services.

Yash Bhatia, Co-Founder Just Unjunk

Current: Building Licious - India deserves better meat!

Parag and his design firm - Pencil Point design were kind enough to mentor our food-startup (Just Unjunk!) back in 2013, taking up entire responsibility of our brand architecture. Parag and his teammates not only brought out design thinking for the brand but personified it in way that could connect to the ever changing needs of our anchor consumers!
Their thought-leadership gave us completely new perspective about brand-market-consumer fit. One thinks of brand design and design elements as a project but Parag and his team thinks design as a strategy that ensures to elevate the brand reaching newer heights! I would strongly recommend start-up (and even matured) brands to blindly trust and consider Parag and Pencil Point Design for their impeccable contribution in Design & Brand Strategy!
Thank you very much for your valuable contribution :)

Divyesh Panchal - Co-Founder Just Unjunk

Current: Building D2P Consultancy