DSGNECHO
From science lab to shelf: Bioved’s evolution through design.
Client
Bioved Pharmaceuticals
Type
Pharmaceuticals
Year
2014
Tags
Visual Identity, Packaging Design,
Brand Design
The Project
Design Brief
Bioved's packaging journey with us began in 2009 with a meeting of our founder, Parag Bhuptani with the founder of Bioved Pharmaceuticals, Dr. Deepa Chitra. While our initial proposal missed the mark, but a deeper conversation revealed key insights. Noticing a product’s varied packaging—bold orange and blue for Singapore remarked that the design for Singapore might not work. In a timely twist, an email from Singapore partners confirmed the same concern. This insight re-established trust and thus began a partnership that has only grown stronger over the years.
Our Approach
In 2014, Bioved entrusted us with reimagining their packaging to cater to diverse markets. While they didn’t want to disturb the established markets like Singapore, Vietnam, Malaysia in the south east Asia, we created distinct colour palette mango with deep maroon for India, North and South America, Canada and the middle east. We standardised the designs and technical specifications to ensure consistent global production quality in terms of visual appeal. The research conducted at that time has also guided us in the development of other products. The success of Artrex helped us gain the confidence of our client to become their trusted and preferred design firm for all their global design requirements.
We helped the Company establish their product identity and a labelling system for all their human health products. Using a distinctive, clean typeface for the product name while visually clear – especially in small sizes – for the information on the label, along with production methods, we successfully created aesthetically pleasing and attention grabbing labels for each of the products. Over the years, we have designed all their products, with colour palettes tailored to reflect each product’s unique benefits—such as Periban for liver health Artovid-20, for Immunne support, and Darona, ensuring consistent growth and evolution across all products. These products are successfully sold in over 10 countries.
As a visual identity, we specified the packaging bottle with matching the cap colours as per the product colour palettes. Today, Bioved’s products, with their unified yet distinctive designs, are sold in over 10 countries, embodying a thoughtful balance of science, nature, and market relevance.