DSGNECHO
How we are helping an F&B company with their growth efforts
Client
Shree Datta Snacks
Type
Food & Beverages
Year
2019
Tags
Brand Design, Strategy & Design,
Communication Design, Packaging Design,
Digital Strategy, Digital Design,
Retail Design, Kiosks,
The Project
Design Brief
Shree Datta Snacks is a popular name when it comes to the authentic
maharashtrian cuisine - especially Vada Pav (Potato fritter in a Pao meaning
bread bun). They have earned their reputation over the years through
consistent quality and their 'no-compromise' policy. The company had about
7 outlets when they connected with us in 2019.
The Company was facing an ironical situation. Inspite of having an enviable
reputation and fan following, they felt stifled in their growth. They wanted to
grow their customer-base. The challenge: The name, Shree Datta, is a name
of a diety and hence cannot be registered. Moreover, there were many
outlets, who wanted to leverage the name and reputation, starting using the
name with different spelling but similar or overlapping menus. These outlets,
at times, could be found within 50metres of the original outlet, causing
confusion in the minds of the customers.
The Company not only wanted to resolve this, but also wanted to create a
distinct modern brand rooted in maharashtrian culture.
Our approach
We undertook a preliminary study of the Company, the brand, the operations,
customer experience everything that we could dig into. We presented our
findings integrated with a way forward to the Management. We seemed
aligned with the Management's vision. This started our journey with one of
the biggest brands in F&B sector in Maharashtra. We are now the preferred
design and consulting firm for all their businesses.
We helped the Company launch their dry snacks with a completely refreshed
packaging design. The design elements have been inspired from pinguli art,
a local folk art of Maharashtra. While the package itself has been designed,
including nomenclature, for international appeal (exports), Communication
has been kept in sync with how customers perceive these snacks and when
they consume it.