DSGNECHO
Positioning a Company globally
Client
Al Aziz Plastics
Type
Transmission Fittings,
Manufacturing
Year
2017
Tags
Brand Design, Communication Design,
Marketing Collaterals, Digital Design,
Exhibition Design, SEO, SMM
The Project
Design Brief
The Al Aziz Group of Companies are one of oldest clients. Since our association in 1999, we have seen this Company grow consistently. One of the leading Companies in its field, the Company innovates relentlessly and moves forward venturing into different product markets - nationally and internationally.
The most recent brand revision of 2022-23 brings out the core of the Company as 'Limitless Innovations'. We re-imagined the Company on global platform as a 'Limitless Innovations' Company and re-designed all the elements including logo, brochure, product catalogues, packaging, website, exhibitions, Social media etc.
Our approach
The word mark was imagined to be clean and simple but strong and future looking. The typeface was carefully selected to keep the visual appeal consistent across all sizes and media - Print as well as digital. The logo, symbolizing burst of energy, next to the word mark has been kept same although it went through geometrical refinement and harmonization of colors.
The concept of 'Limitless' has been sufficiently interpreted and extended across various marketing collaterals.
The digital presence was planned for integrating multiple marketing and business development operations. A robust customised content management system has been designed and deployed that enables managing the website. Content was re-written to align with new developments, marketing and SEO requirements. The website has, since the time it went live in January 2023, gained its position in google searches. We continue to refine the and update the SEO every quarter along with new website updates.