DSGNECHO
Designing for a Writer-led Music Band
Client
Band Called Nine
Type
Music Band
Year
2011
Tags
Logo Design, Merchandise Design,
Website Design, Music & Entertainment
The Project
Design Brief
During a casual meeting with a close friend, he asked our Founder, Parag Bhuptani, to listen to something. It was on a mobile phone. Within first few minutes, he was hooked on. It brought back memories of his childhood. Pure happy nostalgia. He asked him about the audio. The friend said it was Neelesh Misra and that he is starting his own writer-led band. The friend enquired if he would design the logo, website et al. Parag said "Don’t bother about anything. I am in."
Our Approach
This is one of his favourite logos and it still stands the test of time. It was a result
of igniting one's emotions to design. The logo was designed within 30 minutes -
the fastest logo design that Parag has designed from scratch. After going
through few rounds of refinements, it was implemented everywhere -
website, invitation cards, CD Covers, all the merchandise etc.
The album was about love, heartbreak and longing. The black base color helped
in communicating the mood, while also accentuating the engaging pictures.
The album, released in 2011, paved the way for Neelesh Misra to become the best
storyteller in India. Since then Neelesh has been telling stories to people on
the radio via the show Yaadon ka Idiotbox on RedFm . He started the trend of
storytelling in India. He has a fan following throughout the world.