Understanding Digital
A New Marketing Approach
January, 2015
The inside-sections of "Understanding Digital” is tailored to give you insights and inside stories about the rapidly evolving new media:
- Digital Marketing: What is it?
Website
Social Media (SM)
Search Engine Marketing (SEM)
Paid/Earned Media
- Mastering Digital Marketing
- How Digital Forces are redefining competition?
- How Digitization is reshaping global flows?
- Managing strategic challenges in the face of these forces
- 5 ways to get more from Digital Marketing
Bytes and Financial Institutions
Digital Transformation- The Way Forward
October, 2015
The potential of financial institutions to make the best use of digital media for delivering superior customer experience has been deconstructed and discussed.
- Financial Institutions: Current Scenario
- Getting Accustomed to New Zeros and Ones
- Strategic Choices in Digital Transformation
- How to Handle Pressure
- Areas of Innovation
- Case studies - 'Jiffy' & 'Ping Pay'
- The Social Power
- Social Media Objectives for Financial Institutions
- Social Media Analysis- Information Powerhouse
- The way forward
Design a Perfect Start-up
In the times of Hyper Innovations
October, 2015
This DSGNJAVA discusses the role that design plays in the final success of a start-up. It attempts to build a cautious mind for the entrepreneur and should not be taken as an advice.
- Design as an Effective Tool: The Idea Phase
- Concept Validation & Prototyping
- Resource Planning, Evaluation & Prioritising
- Conclusion
