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DSGNECHO is the result of 'pursuit from nothing'— our approach that has echoed successful results for our clients.
DSGNECHO has been conceptualised as a collection of client stories— some beautiful, some not-so-beautiful— but all successful. It is also the roadmap of our journey into the world of design indicating specific milestones. There are few stories which haven't been published due to client confidentiality.

Undesign Architects
Brand identity Logo design Service design Website design Website development Communication Strategy
Client: Ar. Sonali Bangera
Industry: Architecture & Design
Year: 2012
Undesign Architects is Ar. Sonali Bangera’s architecture & design firm based in Mumbai. They handle multitudes of architecture and interior design projects and also offer consultation.
When Ms. Sonali, a senior architect met with Pencil Point Designs, she was contemplating on reviving her firm— from the scratch. Intense conversations, discussions and understanding over the next two months helped us employ an uncluttered approach. The foundation was laid for Undesign Architects.
We began with naming and followed it with the visual identity design, service design and overall communication strategy. ‘Re-imagining architecture’ was the proposition we arrived at and the firm is standing true to this in all the projects that they’ve undertaken. Our valued business relationship still stands tall.
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Undesign Architects
Brand identity Logo design Service design Website design Website development Communication Strategy
Client: Ar. Sonali Bangera
Industry: Architecture & Design
Year: 2012
Undesign Architects is Ar. Sonali Bangera’s architecture & design firm based in Mumbai. They handle multitudes of architecture and interior design projects and also offer consultation.
When Ms. Sonali, a senior architect met with Pencil Point Designs, she was contemplating on reviving her firm— from the scratch. Intense conversations, discussions and understanding over the next two months helped us employ an uncluttered approach. The foundation was laid for Undesign Architects.
We began with naming and followed it with the visual identity design, service design and overall communication strategy. ‘Re-imagining architecture’ was the proposition we arrived at and the firm is standing true to this in all the projects that they’ve undertaken. Our valued business relationship still stands tall.
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