The TechSPA
Brand identity Communication Strategy+Design Responsive Website design & development
Client: U group LLC
Industry: Product Accelerators
Year: 2015 - Current
The TechSPA is a US based simple product accelerator that provides all-round business expertise including capital, to help entrepreneurs build and bring bright ideas to light. Our team at Pencil Point Designs was impressed with their unique model and readily partnered to develop the brand identity and communication strategy, along with the website design & development.
We understood that the TechSPA is in the business of ideas; our rigorous brainstorming sessions boiled down to few questions: Why should an innovator turn into an entrepreneur? Why do ideas sometime remain ideas?
These questions laid the basis of our creative approach: ‘At the TechSPA, ideas never remain ideas— ideas evolve.’ We worked on the brand identity in parallel and arrived at forms that spelled evolution, innovation, dynamism and all-round expertise. The insightful creative approach also set the tone for a solid communication strategy and sparked fresh visual assets.
While designing the website, the visual assets gracefully evolved and were used to lend a striking visual appeal across multiple devices. The beta site was launched in January 2016 and we are continuously working to launch the full-fledged version soon.
We have also been roped in as the brand design partners to impart a unique identity and visual appeal to all the ideas that the TechSPA chooses to nurture.
