Masturlal Fabrichem Pvt. Ltd.
Corporate Identity Communication Strategy Responsive Website Design Content Management System
Client: Masturlal Fabrichem Pvt. Ltd.
Industry: Manufacturing
Year: 2014-2015
Masturlal Fabrichem has pioneered dry & wet filtration solutions for several industries in over 15 countries. The company carries forward a legacy of 40 years and sought Pencil Point Designs for a complete branding exercise to establish a new perspective, their progress, and to override their competition.
The name and the logo had gained a strong presence and familiarity over 4 decades. After preliminary research whetting the client requirement, we decided to saddle the new identity on the 40-year legacy. A new set of brand assets were designed to complement the solid communication strategy. This infused freshness into a brand operating in an industry that primarily deals with pollutants.
A well planned, information-driven, multi-device website was designed to augment the client’s marketing efforts. Three weeks post-launch, the website received good traction and the branding efforts were unanimously appreciated by client’s customers and international partners. Strategic SEO integration improved the page ranking placing Masturlal Fabrichem at the top, displacing its competitor. The client was ecstatic with the outcome.
A robust, user-friendly Content Management System (CMS) was built to ensure effective website maintenance. The refreshed identity roll out is complete with the corporate brochure, product catalogue, stationery, packaging design, signage, and uniforms.
Our efforts have filled the team with a sense of belonging and enthusiasm towards the future, driving Masturlal Fabrichem to establish them as the market leader; in that process, we have earned the repute of being their trusted strategy + design advisor.
