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DSGNECHO
DSGNECHO is the result of 'pursuit from nothing'— our approach that has echoed successful results for our clients. 

DSGNECHO has been conceptualised as a collection of client stories— some beautiful, some not-so-beautiful— but all successful. It is also the roadmap of our journey into the world of design indicating specific milestones. There are few stories which haven't been published due to client confidentiality.


Masturlal Fabrichem Pvt. Ltd.
Corporate Identity    Communication Strategy    Responsive Website Design    Content Management System
Client: Masturlal Fabrichem Pvt. Ltd.
Industry: Manufacturing
Year: 2014-2015
Masturlal Fabrichem has pioneered dry & wet filtration solutions for several industries in over 15 countries. The company carries forward a legacy of 40 years and sought Pencil Point Designs for a complete branding exercise to establish a new perspective, their progress, and to override their competition.
The name and the logo had gained a strong presence and familiarity over 4 decades. After preliminary research whetting the client requirement, we decided to saddle the new identity on the 40-year legacy. A new set of brand assets were designed to complement the solid communication strategy. This infused freshness into a brand operating in an industry that primarily deals with pollutants.
A well planned, information-driven, multi-device website was designed to augment the client’s marketing efforts. Three weeks post-launch, the website received good traction and the branding efforts were unanimously appreciated by client’s customers and international partners. Strategic SEO integration improved the page ranking placing Masturlal Fabrichem at the top, displacing its competitor. The client was ecstatic with the outcome.
A robust, user-friendly Content Management System (CMS) was built to ensure effective website maintenance. The refreshed identity roll out is complete with the corporate brochure, product catalogue, stationery, packaging design, signage, and uniforms.
Our efforts have filled the team with a sense of belonging and enthusiasm towards the future, driving Masturlal Fabrichem to establish them as the market leader; in that process, we have earned the repute of being their trusted strategy + design advisor.
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The TechSPA
Brand identity     Communication Strategy     Responsive Website design & development

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Gaon Connection
Logo design     Responsive Website design & development     Content Management System

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The King of Lalbaug - A Prayer
Coffee Table Book Design    Digital Media



DSGNECHO
Masturlal Fabrichem Pvt. Ltd.
Corporate Identity    Communication Strategy    Responsive Website Design    Content Management System

Client: Masturlal Fabrichem Pvt. Ltd.
Industry: Manufacturing
Year: 2014-2015
Masturlal Fabrichem has pioneered dry & wet filtration solutions for several industries in over 15 countries. The company carries forward a legacy of 40 years and sought Pencil Point Designs for a complete branding exercise to establish a new perspective, their progress, and to override their competition.
The name and the logo had gained a strong presence and familiarity over 4 decades. After preliminary research whetting the client requirement, we decided to saddle the new identity on the 40-year legacy. A new set of brand assets were designed to complement the solid communication strategy. This infused freshness into a brand operating in an industry that primarily deals with pollutants.
A well planned, information-driven, multi-device website was designed to augment the client’s marketing efforts. Three weeks post-launch, the website received good traction and the branding efforts were unanimously appreciated by client’s customers and international partners. Strategic SEO integration improved the page ranking placing Masturlal Fabrichem at the top, displacing its competitor. The client was ecstatic with the outcome.
A robust, user-friendly Content Management System (CMS) was built to ensure effective website maintenance. The refreshed identity roll out is complete with the corporate brochure, product catalogue, stationery, packaging design, signage, and uniforms.
Our efforts have filled the team with a sense of belonging and enthusiasm towards the future, driving Masturlal Fabrichem to establish them as the market leader; in that process, we have earned the repute of being their trusted strategy + design advisor.

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