The King of Lalbaug - A Prayer

Client: Mr. Rupesh Sawant
Project: ‘The King of Lalbaug – A Prayer’
Year: 2015 'Lalbaugcha Raja' — an iconic form of the Elephant God is Mumbai’s cultural phenomenon. Millions from around the globe throng every August-September to get His blessings during ‘Ganesh Utsav’, a much revered Indian festival that commemorates His birth. What makes Him the ‘Raja’? What makes His history enthralling? How does He bring together a million hands in reverence and to organize an event this grand year on year? Pencil Point Designs embraced the opportunity to invoke ‘Raja’ in an experiential coffee table book that answers the above questions. We had 15 days to conceptualise, design, and produce the book. Our faith in the tradition and the well-researched material guided us to conceptualize the experience that would spell the grandeur, fervour, faith, and inclusivity of the festival. We designed the book along with monitoring the production specifications from the given photographs, and the well-written content. We were producing a book on 'the remover of obstacles' and true to His name, the production was smooth despite the stringent timeline barring minor hiccups. The coffee table book was launched by Shri Amitabh Bachchan on 19 September, 2015. The book has reached more than 3000 devotees so far and the second edition is in process. We developed a website and conceptualised the social media content strategy to drive the online sales of the coffee table book.

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