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DSGNECHO is the result of 'pursuit from nothing'— our approach that has echoed successful results for our clients.
DSGNECHO has been conceptualised as a collection of client stories— some beautiful, some not-so-beautiful— but all successful. It is also the roadmap of our journey into the world of design indicating specific milestones. There are few stories which haven't been published due to client confidentiality.
Hompath
Logo Design Brand names Product Identity Corporate Identity
Communication Strategy + Design Packaging Design Large Formats
Exhibition Design
Client: Mind Technologies
Industry: Information Technology
Year: 2011-2012
Mind Technologies’ Hompath is revolutionary homeopathic
software that encompasses the world’s largest homeopathic
database. It is available in seven avatars and is accepted and
employed worldwide.
Mind Technologies approached us, Pencil Point Designs, while their flagship product Hompath was under redevelopment. They were
to announce the re-launch of Hompath and that is when we
pitched in with the proposition- “Hompath is dead” for creating
a pre-announcement buzz. The success of that communication
through banners and other collaterals gave the requisite boost
to the launch announcement.
Later, we were officially involved in creating the brand’s identity
design, product structuring and UI design. The task at hand was
to position Hompath as a new and premium product with a
futuristic approach.
Our effort in understanding the previous versions of Hompath
paved way for a three-way strategy— to touch upon product
design through well-researched UI design, to create compelling
communication strategy that would give birth to refreshing
packaging designs, and an aggressive marketing strategy
including social media along with a steady support system.
This project reinforced our belief that “good design is good
business”.
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Hompath
Logo Design Brand names Product Identity Corporate Identity
Communication Strategy + Design Packaging Design Large Formats
Exhibition Design
Client: Mind Technologies
Industry: Information Technology
Year: 2011-2012
Mind Technologies’ Hompath is revolutionary homeopathic
software that encompasses the world’s largest homeopathic
database. It is available is seven avatars and is accepted and
employed worldwide.
Mind Technologies approached us, Pencil Point Designs, while their flagship product Hompath was under redevelopment. They were
to announce the re-launch of Hompath and that is when we
pitched in with the proposition- “Hompath is dead” for creating
a pre-announcement buzz. The success of that communication
through banners and other collaterals gave the requisite boost
to the launch announcement.
Later, we were officially involved in creating the brand’s identity
design, product structuring and UI design. The task at hand was
to position Hompath as a new and premium product with a
futuristic approach.
Our effort in understanding the previous versions of Hompath
paved way for a three-way strategy— to touch upon product
design through well-researched UI design, to create compelling
communication strategy that would give birth to refreshing
packaging designs, and an aggressive marketing strategy
including social media along with a steady support system.
This project reinforced our belief that “good design is good
business”.
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