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DSGNECHO
DSGNECHO is the result of 'pursuit from nothing'— our approach that has echoed successful results for our clients. 

DSGNECHO has been conceptualised as a collection of client stories— some beautiful, some not-so-beautiful— but all successful. It is also the roadmap of our journey into the world of design indicating specific milestones. There are few stories which haven't been published due to client confidentiality.


Hompath
Logo Design     Brand names     Product Identity     Corporate Identity Communication Strategy + Design     Packaging Design     Large Formats      Exhibition Design
Client: Mind Technologies
Industry: Information Technology
Year: 2011-2012
Mind Technologies’ Hompath is revolutionary homeopathic software that encompasses the world’s largest homeopathic database. It is available in seven avatars and is accepted and employed worldwide.
Mind Technologies approached us, Pencil Point Designs, while their flagship product Hompath was under redevelopment. They were to announce the re-launch of Hompath and that is when we pitched in with the proposition- “Hompath is dead” for creating a pre-announcement buzz. The success of that communication through banners and other collaterals gave the requisite boost to the launch announcement.
Later, we were officially involved in creating the brand’s identity design, product structuring and UI design. The task at hand was to position Hompath as a new and premium product with a futuristic approach.
Our effort in understanding the previous versions of Hompath paved way for a three-way strategy— to touch upon product design through well-researched UI design, to create compelling communication strategy that would give birth to refreshing packaging designs, and an aggressive marketing strategy including social media along with a steady support system. This project reinforced our belief that “good design is good business”.



+
Paninaro
Logo Design     Corporate Identity     Communication Strategy + Design Packaging Design     Digital Media     Ecommerce Website    

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Band called nine
Logo Design     Corporate Identity     Communication Strategy + Design     Packaging Design     Digital Media     Large Formats     Merchandising

+
Bharat Infrastructure
Environmental Graphics
Illustrations


DSGNECHO
Hompath
Logo Design     Brand names     Product Identity     Corporate Identity Communication Strategy + Design     Packaging Design     Large Formats      Exhibition Design

Client: Mind Technologies
Industry: Information Technology
Year: 2011-2012
Mind Technologies’ Hompath is revolutionary homeopathic software that encompasses the world’s largest homeopathic database. It is available is seven avatars and is accepted and employed worldwide.
Mind Technologies approached us, Pencil Point Designs, while their flagship product Hompath was under redevelopment. They were to announce the re-launch of Hompath and that is when we pitched in with the proposition- “Hompath is dead” for creating a pre-announcement buzz. The success of that communication through banners and other collaterals gave the requisite boost to the launch announcement.
Later, we were officially involved in creating the brand’s identity design, product structuring and UI design. The task at hand was to position Hompath as a new and premium product with a futuristic approach.
Our effort in understanding the previous versions of Hompath paved way for a three-way strategy— to touch upon product design through well-researched UI design, to create compelling communication strategy that would give birth to refreshing packaging designs, and an aggressive marketing strategy including social media along with a steady support system. This project reinforced our belief that “good design is good business”.

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