Gaon Connection
Logo design Responsive Website design & development Content Management System Mobile Application development
Client: Neleesh Misra
Industry: Media
Year: 2015 - Current
Gaon Connection is Neelesh Misra’s dream— India’s first rural newspaper. It is read by 15,00,000 readers across 20,000 villages.
When a client admires our work, commitment, and entrusts his dream to us, it becomes our dream as well. We signed up for this ambitious project— to design and develop Gaon Connection’s online news portal.
We started with giving the dream an identity— a simple, distinct and memorable logo emerged. With challenges aplenty, we meticulously planned the site architecture, user interface design and content management system. Following multiple revisions and fine tuning, we designed and developed the Hindi website powered by a robust content management system.
Our constant endeavour was to improve the user experience— both the front-end and back-end with continuous feedback from the client and user behaviour metrics.
An English version of the website was launched to help Neelesh’s dream reach a much wider target audience. We also organized a 5-day workshop for the Gaon Connection team on establishing systems to improve efficiency and on how best to leverage digital media.
Currently, we are developing a mobile application that is on par with leading media channels and publications.
