About Us Pencil Point Designs is a research-based brand & design consulting firm specialised in strategy+design services with industry expertise in an integrated manner. Started up in 2006 as a corporate identity design firm in Mumbai, we have now evolved into a firm that offers strategy+design consulting for clients across 19 industries. We adhere to global design excellence standards and are steadily growing to become a globally respected innovation and design consulting firm.

Our approach

Our 'pursuit from nothing'— ASK. Nothing is the beginning.

We ask. We are inquisitive to understand our client’s business inside-out. We seek to identify critical elements of their business and get thoroughly equipped with the business roadmap to arrive at the requirements. Proceeding, we explore the profile of consumers to learn their belief, behaviour and other influential factors. Ask is the first step to lay a strong foundation for a brand, product or service that we are committed to build. IDEATE. Nothing kindles imagination.

The questions we ask are followed by exploration, research and testing. Ideas that are seemingly simple thoughts to complex forms emerge.

We ideate. With objectivity at the core, the unique requirement of each project combined with in-depth research makes our ideation process an assortment of analysis, brainstorming, observations, insights, lateral thinking, creative imagination, sometimes even dreams and fantasies. The ideas that emerge are followed religiously to create compelling communication that connects functionally and emotionally with the consumer. Our constant search for creative solutions has trained us to think and master unconventional design solutions. DO. Nothing makes us hungry for something something great.

We do. The ideas that we arrive at are upgraded to idea maps, concept sketches and/or flow charts. We have fun building on them further as a close-knit team. Arguments, laughter, criticisms, challenges and coffee— at times tea, keep us going. Our sound understanding of different materials and corresponding production realities has enabled us to break through conventional production constraints to realize pure design— design led by strategy and simplistic approach that skillfully communicates the core values of our client to the consumer through its brand, products and/or services.